The outbreak of the virus has put a halt to the seemingly lively nation around us. The downturn of Covid-19 left society without any clarity of what the future holds. Businesses are undergoing an unparalleled test of endurance. The repercussions of this human tragedy have been catastrophic, affecting many facets of businesses in its wake. One of the industries which has come to a standstill because of COVID-19 is the music industry.
The extent and impact of the ban on large events have been exacerbated, with almost every live event across the world being cancelled for the foreseeable future. Those in the world of art are actively working to shield the industry from financial ruin. In order to survive a full outage, the music business would need to establish adaptability. The music business is so closely connected to massive crowds and live events that it needed to respond quickly when the severity of the outbreak became evident. A whole year of concerts, shows, and tours has been put into question because of the uncertain future of the music industry.
The downturn of the music industry was sparked by the toppling of the global music tech event, the cancellation of desert Coachella, and the deferral of upcoming shows of several famous artists. The events were cancelled by North America’s biggest music promoters. The turbulence continues to spread through the different corners of the industry to the operations of record labels, clubs, streaming services and other businesses. To read more on various updates regarding COVID-19’s impact on the music industry, visit the source information at the Rolling Stone magazine’s website.
Over the course of this pandemic, people have experienced numerous shifts in habits and the industry has been continually changing and adapting to the new attitudes and behavior. One such change is the world tuning into digital radio, which has been booming amidst changing habits. According to the BBC, it has seen its own radio assets rise by 18 percent in streaming. Also, live events are being cancelled and musicians in the global down-period have had to think of innovative ways to connect with their fans. For example, American musician Swae Lee, who decided to host his own concert on Instagram Live from the confines of his studio, got a lot of positive responses from people. The music industry has received a lot of support from major corporations including Apple and Spotify, who support artists that are losing out on streaming revenue. To find out more, read the source information at the Econsultancy website.
Learn how Star Pow-R is committed to helping support local artists through its multifaceted online platform that is helping rebuild the economy with its “digital street festivals” and “Buy local Concert Series.” It also helps bring together artists from the community to shed a light on those local businesses who need help to get back on their feet. If you want to learn more about Star Pow-R, contact us at info(at)girlpow-r.com.
